marketing

MacHeist sales - what it means for Mac Indies?

Apr 5, 2009 · Behind the Scenes

So far MacHeisthas sold around 43000 bundles. Suppose it sells 60000 in the end. It is 60K copies of software at 95% discount. MacHeist is one of the best marketed software sales on the internet, surely as far as bundles go. It looks like it provides quite good value...

MicroISV analysis - are you a micro-monster or a small fry?

Jan 31, 2009 · Behind the Scenes

The research below was done by Kosta, who recently joined Apparent Software to lead business development. Having recently entered the world of MicroISV for Mac, one of the first things I wanted to know was what are the characteristics and types of ISV, what are the...