Black Friday Cyber Monday Deals 2023

Black Friday Cyber Monday Deals 2023

We’ve put pretty much everything on sale for Black Friday-Cyber Monday this year, so if there are any Apparent Software titles you’re missing, now is a great time to complete your collection.

Sale prices start Wednesday, November 22 and run through Tuesday, November 28. Here are all the details, with prices shown in USD:

Cashculator — Personal Finance for Mac. Save 50% off the first year of an annual subscription. That means you get a year of access to easy-to-use cash flow forecasting and budgeting for just $24.99. You might save more than that the very first month you start taking a closer look at your finances with Cashculator! Note: Cashculator is always free to use with up to five income or expense categories, perfect for simple budgets, teaching financial concepts, or just to try before you buy. You can also choose to subscribe monthly, in which case you can use it with unlimited categories for the first week for free and then pay $5.99 a month thereafter. Learn more about Cashculator here.

Trickster: Recently Used Files. Save 50% off Trickster’s regular pay-up-front price. Pay just $14.99 for this time-saving productivity powerhouse! At its simplest, Trickster answers “Where is that file I was just working on?” But it’s also packed with power user settings and integrations with Hookmark and DEVONthink so you can work faster and more easily with all your files.

ImageFramer. Your Art. Showcased. All tiers of ImageFramer digital photo and art framing on the Mac as well as all its add-on frame & overlay packs, are 50% off. This includes the Card Creator Pack, which contains elements to craft beautiful greeting cards right within ImageFramer. Learn more about ImageFramer here.

Eter: Streaming Internet Radio is a free iOS, macOS, CarPlay, watchOS, and tvOS app that plays any internet radio station listed in the radio-browser.info database. If you want to save your own favorites (which then work across all the app’s platforms) or use the sleep timer to drift off to your favorite station, you would usually pay $4.99 for a one-time in-app purchase to unlock these premium features. That’s a ridiculously low price already, but hey, the holidays are on the way, so we also made Eter half off right now, bringing the price to just $2.49!

Calm My Dog: Anxiety Training is the newest addition to our app portfolio and came out of our designer’s real-life experiences with his dog. Squeaks, a pandemic pup, needed gradual desensitization training to learn to stay home alone. Anyone who’s using this method knows it’s hard work and part of that work is tracking and timing the training sessions, which this iPhone app does for you. During our Black Friday sale, purchase a lifetime subscription for half off, $49.99 for fur-ever access. Note: you can add as many dogs as you like, so this tool works for trainers as well as individual owners. Learn more about Calm My Dog and download free training resources here.

Canada Day and Independence Day sale

Canada Day and Independence Day sale

We celebrate Canada Day and US Independence Day with a 34% discount store-wide. The sale runs through July 6th. No coupons are necessary.

Select the product you’re interested in:

Trickster

ImageFramer

Cashculator

But there’s more…

Download these special frame sets designed by us for ImageFramer 4 with special festive designs for this occasion!

 

Click on the icons below to download the frames. Then double-click on the downloaded files to import them into ImageFramer. Have fun and show what you’ve done on our ImageFramer FaceBook page.

 

MacHeist sales – what it means for Mac Indies?

So far MacHeist has sold around 43000 bundles. Suppose it sells 60000 in the end. It is 60K copies of software at 95% discount. MacHeist is one of the best marketed software sales on the internet, surely as far as bundles go.

It looks like it provides quite good value for the money, even though the customers don’t usually need all the programs. But one can often pick the bundle for just or 3 of them. I personally bought 2 of the 3 bundles.

My point is, here it is – the best marketing effort on the net and still it sells only 50-60k copies. Not that it’s bad for 10 days of sales. I’d even be happy to sell as many copies of our similarly priced ImageFramer in a much longer time frame.

But given that most Indie Mac developers (micro ISVs) are not that good with marketing as MacHeist what are our chances to sell enough copies of our software, without such deep discounts, in all of our product’s lifetime?

Am I too pessimistic?

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