Trickster — your productivity secret on the Mac

We are glad to announce that we have released a major upgrade to our productivity application Blast. As part of the upgrade we’ve decided to change its name. So please welcome Trickster.

Trickster takes the best ideas of Blast, wraps them in a new shiny package, adds the most requested features from our customers and add some tricks of its own.

Specifically, Trickster improves over Blast with more control over the files and folders that you track, greatly improves performance, adds the much requested ability to quickly find the files by typing their name, all this in an improved, slicker UI. You can get more details about how Trickster improves over Blast here.

You can take a look at the video below to see some of the changes.

Trickster is available both on the Mac App Store and directly from us. Until June 18 it is also available as part of the Productive Macs bundle, which should also check out.

You can also download a 14 day trial from our website. We’re sure you’re going to love it.

Also, don’t forget to follow @tricksterapp on Twitter where we will publish tips about how to get the most out of Trickster.

MacHeist sales – what it means for Mac Indies?

So far MacHeist has sold around 43000 bundles. Suppose it sells 60000 in the end. It is 60K copies of software at 95% discount. MacHeist is one of the best marketed software sales on the internet, surely as far as bundles go.

It looks like it provides quite good value for the money, even though the customers don’t usually need all the programs. But one can often pick the bundle for just or 3 of them. I personally bought 2 of the 3 bundles.

My point is, here it is – the best marketing effort on the net and still it sells only 50-60k copies. Not that it’s bad for 10 days of sales. I’d even be happy to sell as many copies of our similarly priced ImageFramer in a much longer time frame.

But given that most Indie Mac developers (micro ISVs) are not that good with marketing as MacHeist what are our chances to sell enough copies of our software, without such deep discounts, in all of our product’s lifetime?

Am I too pessimistic?

Pin It on Pinterest