I’m glad to announce that my long-time friend Kosta Rozen has agreed to join me in Apparent Software to lead Business Development.

Kosta has experience managing IT projects and also experience at programming. His deep analytical skills and the desire to build a sustainable and growing business will be very benefitial to our mutual success. It will also, hopefully, will take some load off of me and at the same time allow our business to reach new heights. It feels much better not being a one-man show anymore.

We’re already planning ahead to diversify the portfolio of Apparent Software with new program(s), alongside planning better marketing and promotion for ImageFramer.

Stay tuned for additional reports on our progress.

I have been given the link to this article by my lately hired designer. The article, called “Indie Fever“ was researched and written by Michiel van Meeteren for the University of Amsterdam, its conception was supported by a research grant from Sofa (a Mac software and design company).

It is above 100 pages long (including bibliography) and it covers the areas of the unusual friendly competitors in the Mac Indie community, the relationship between Apple and the developers, the business model, various bundles and how they affect the community etc.

It is a must read for any Mac developer or a wannabe.

I’m glad to announce that starting 1st of July, a designer, specializing in interactive design will join Apparent Software. She will join me for about 3 months to take ImageFramer to the next level.

She’ll be working on usability improvement, UI design for the planned features of ImageFramer 3, illustration work on icons and on the design of new frames.

She’ll also produce more screencasts to compement the one I’ve prepared earlier.

I’ve come to this decision after realizing that I’m not the best UI designer around and certainly not a great graphic artist. This will also leave me more time to actually program.

I hope her involvement in ImageFramer design will take it to the next level.