Comments on: MacHeist sales – what it means for Mac Indies? http://blog.apparentsoft.com/business/60/macheist-sales-what-it-means-for-mac-indies/ News and articles from Apparent Software Wed, 18 Jan 2012 11:26:51 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Kosta Rozen http://blog.apparentsoft.com/business/60/macheist-sales-what-it-means-for-mac-indies/comment-page-1/#comment-128 Kosta Rozen Sun, 05 Apr 2009 13:56:15 +0000 http://blog.apparentsoft.com/?p=60#comment-128 <p>50K x $40 = $2M Suppose a good ISV creates a bundle with several applications developed by it and sells it for $40 as well. Assuming it can reach 10% of MacHeist volume, and it takes it 2 years to do it. It's still $100K per year, and the good news that it continues to sell after these 2 years.</p> <p>But doubtless, big scope & marketing is required to sell even these 10%. The good thing with ISV is that it has a momentum - once you're selling, you will continue to sell if you invest a some (relatively small) effort in support and new releases.</p> 50K x $40 = $2M Suppose a good ISV creates a bundle with several applications developed by it and sells it for $40 as well. Assuming it can reach 10% of MacHeist volume, and it takes it 2 years to do it. It’s still $100K per year, and the good news that it continues to sell after these 2 years.

But doubtless, big scope & marketing is required to sell even these 10%. The good thing with ISV is that it has a momentum – once you’re selling, you will continue to sell if you invest a some (relatively small) effort in support and new releases.

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